Research & Blog

Insights, benchmarks, and tactical breakdowns on AI discoverability.

Tim Cook Built the Machine. What Will John Ternus Build With It?

An analysis of Apple's leadership transition: how Tim Cook built the operational machine and what John Ternus inherits as Apple enters the AI and spatial computing era.

Sep 5, 2026Read article→

GPT-6, AI Search, and the End of Traditional Discovery

We tested the newest generation of AI from the perspective that matters to businesses: discovery, research, recommendation, search and AI visibility.

Sep 4, 2026Read article→

Introducing The Beyond Search

How The Beyond Search helps businesses become discoverable across AI and search.

Sep 1, 2026Read article→

The Five Layers

The Five-Layer System for AI Visibility

Our five-layer system for AI visibility

Aug 21, 2026Read article→

Why AI Skips You

Why Doesn't ChatGPT Recommend Your Company?

Why AI skips your brand and how to diagnose it

Aug 19, 2026Read article→

Budget Split

GEO vs SEO: Where Budget Goes

How to split budget between SEO and GEO

Aug 17, 2026Read article→

GEO & AEO Cost

How Much Do GEO & AEO Services Cost?

What GEO and AEO services cost and why

Aug 12, 2026Read article→

Inside the Audit

What Is an AI Visibility Audit?

What an AI visibility audit covers and delivers

Aug 7, 2026Read article→

Measuring Visibility

How to Measure AI Visibility

The metrics that define AI visibility

Aug 3, 2026Read article→

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